Business Insider created this useful inforgraphic that easily shows consumers the longevity of food. While many consumers toss away food or store products improperly, this guide aims to eliminate the amount of wasted food by educating consumers.
This chart is easy to read and uses playful illustrations accompanied with direct information that is informative without being overbearing. This food longevity guide is presented in the form of three columns that focus on food in the fridge, freezer and pantry.
Each section hones in on commonly purchased items such as condiments and canned foods. Another interesting aspect to this chart is that it provides information about storing food in different places. For example, consumers are able to store eggs, milk, wine and other edible products in the freezer in order to extend the shelf life.
Food Longevity Guides
This Infographic Determines How Long Food Actually Stays Good
Trend Themes
1. Food Longevity Awareness - Providing consumers with easily accessible information on the shelf life of food could inspire innovations in food packaging that monitor and communicate the freshness of products.
2. Smart Food Storage Solutions - Increasing demand for sustainable ways to store food may lead to innovative packaging solutions for retailers and consumers to use in order to reduce food waste.
3. Multipurpose Food Products - Food products that are versatile and can be used in multiple recipes could reduce overall food waste and maximize the longevity of products.
Industry Implications
1. Food Packaging - Innovations in food packaging could help monitor the freshness of food products and provide consumers with easy-to-follow instructions on how to store food.
2. Retail Industry - Retailers could explore new packaging and storage solutions for their products that aim to extend the shelf life of fresh food items.
3. Food Production Industry - Providing consumers with educational material on the longevity of food could inspire food production companies to develop long-lasting, multipurpose products that consumers can use in various recipes.