OTS Holdings Limited recently launched a new plant-based, ready-to-eat food brand dubbed ANEW. The new company " aims to deliver quality, nutrition and convenience to consumers with a taste of heritage." The brand offers tree luncheon meat products including Classic, BBQ, and Black Pepper. The delicious new offerings are versatile and can be used in a variety of dishes including Asian and Western cuisines.
Managing Director of OTS Holdings, Mr. Ong Bee Chip said: "Increased awareness of environmental and sustainability benefits have been a key driving force for plant-based alternatives to become a growing part of consumers' diet around the world.
ANEW's luncheon meat products are sold in online stores and will be made available in major supermarkets across Singapore.
Vegan Luncheon Meat Products
Food Brand 'ANEW' Debuts Three Luncheon Meat Products
Trend Themes
1. Plant-based Alternatives - The emergence of plant-based meat alternatives in the food industry presents a disruptive innovation opportunity for companies looking to offer eco-friendly and sustainable products to consumers.
2. Ready-to-eat Convenience Foods - The increasing demand for quick and easy meal solutions has created a disruptive innovation opportunity for companies to offer plant-based alternatives that are both convenient and nutritious.
3. Ethnic Flavors - The versatility of ANEW's luncheon meat products in Asian and Western cuisines presents a disruptive innovation opportunity for companies to offer a wide range of plant-based ethnic flavors to consumers.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can leverage plant-based alternatives to capture an increasing market share of health-conscious and eco-friendly consumers.
2. Retail - The retail industry can benefit from offering a diverse selection of plant-based ready-to-eat convenience foods to meet the growing demand for quick and easy meal solutions.
3. Eco-tourism - The eco-tourism industry can leverage plant-based alternatives to meet the demand for sustainable and eco-friendly food options among environmentally conscious travelers.