Flydende Lava's 'Gold' project proves that the brain doesn't need much to recognize a logo. Lava scanned over 60 brands and crumpled them for this project. Ordinarily, crumpling a printed image would render it unrecognizable, but the ease with which these logos can be identified proves the power of good branding.
The gallery above contains some of the images from Flydende Lava's 'Gold.' You'll see logos from the Rolling Stones, Warner Brothers, Virgin, Puma, Pizza Hut, and the Barack Obama campaign.
Crumpled Logos
Flydende Lava's 'Gold' Proves the Power of Good Branding
Trend Themes
1. Minimalistic Branding - Opportunity for businesses to explore simple, recognizable brand elements that can be easily identified in various forms.
2. Brand Recognition - Opportunity to focus on creating strong and memorable brand identities that can be easily recognized by consumers.
3. Visual Distinctiveness - Opportunity to differentiate brands through unique visual elements that can withstand distortion or alteration.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop innovative branding strategies that ensure easy logo recognition across different platforms and materials.
2. Graphic Design - Opportunity for graphic designers to explore creative ways of representing brands through minimalistic and visually distinctive logos.
3. Marketing - Opportunity for marketers to leverage the power of strong and recognizable branding to create lasting impressions on consumers.