In collaboration with Italian luxury house Fendi, Makoto Azuma created a special flower truck that's now temporarily installed in the store's Ginza location.
As well as being covered with bright foliage, the miniature Italian truck sells two types of bouquets. Since these flower arrangements are sold within the high-end Fendi store, they do come with higher-than-usual price tags—$67 for a bottle flower and $144 for a Fendi-branded original bouquet. As well as coinciding with the arrival of spring in Japan, the eye-catching floral installation directly ties in with the inspiration for 'Flowerland,' Fendi's 2016 Spring and Summer fashion collection.
On top of adding an element of fantasy to the all-white designer store, this unconventional display perfectly takes advantage of the novelty of the shop-in-shop format.
In-Store Flower Trucks
Fendi's Ginza Boutique Features a Truck Kiosk That Sells Bouquets
Trend Themes
1. In-store Truck Kiosks - Luxury boutiques can integrate in-store truck kiosks to enhance the shopping experience and create a unique and novel way to display their products.
2. Collaborative Floral Displays - Collaborations between luxury brands and florists can create eye-catching displays that perfectly tie in with the brand's aesthetic and message, elevating the overall shopping experience for customers.
3. Premium Flower Arrangements - Creating premium flower arrangements within luxury boutiques can entice customers who are willing to pay higher-than-usual price tags for unique products that perfectly align with the brand's image.
Industry Implications
1. Luxury Retail - Luxury retailers can leverage unconventional displays of products within their boutiques to enhance the overall shopping experience and cater to customers who are willing to pay premium prices for unique products.
2. Floristry - Florists can partner with luxury brands to create collaborative works of art that showcase their creativity and skills, and appeal to high-end customers looking for unique and breathtaking flower arrangements.
3. Fashion - Fashion brands can use unconventional displays of products, such as flower kiosks, to perfectly tie in with their seasonal collections and create a memorable shopping experience that aligns with their brand image.