Flow Beverage Corp. has announced that it will now distribute to Ohi Inc to offer consumers two-hour, same-day, and next-day delivery options. Ohi provides its customers with instant commerce from direct-to-consumer brands, making their products available to a wider range of consumers and eliminating wasteful shipping packaging. The partnership will help bolster Flow’s consumer reach, and Ohi will also facilitate Flow’s promotional efforts.
Flow’s mission since its establishment in 2014 has been to reduce environmental impacts by providing consumers with sustainably sourced naturally alkaline spring water in sustainable packaging. The brand’s partnership with Ohi contributes to this environment-focused mission by lessening its carbon footprint.
"As consumer expectations for delivery speed and the overall ‘post-purchase experience’ continue to grow, the best brands are joining the Ohi platform to stay ahead. We’re excited to join Flow in elevating their DTC customer experience while enabling excellent unit economics via our micro-fulfillment network," said Ben Jones, Founder and CEO of Ohi.
Alkaline Water Delivery Expansions
Flow Beverage Corp. Announces Its Partnership with Ohi
Trend Themes
1. Instant Commerce Expansion - Companies partnering with instant commerce platforms to offer fast and flexible delivery options can increase consumer reach and enhance post-purchase experience.
2. Sustainable Packaging Innovation - Brands implementing sustainable packaging solutions can align with environmentally-focused missions, reduce carbon footprint, and appeal to eco-conscious consumers.
3. Micro-fulfillment Network Integration - Incorporating micro-fulfillment networks into delivery strategies can enable excellent unit economics and offer fast and efficient fulfillment solutions for DTC brands.
Industry Implications
1. Beverage Delivery - Beverage delivery companies partnering with instant commerce platforms and implementing sustainable packaging solutions can tap into growing demand for convenience and eco-friendliness.
2. Direct-to-consumer (DTC) Brands - DTC brands integrating micro-fulfillment networks into their delivery strategies can enhance post-purchase experience, increase consumer reach, and optimize supply chain efficiencies.
3. E-commerce and Logistics - E-commerce and logistics companies leveraging micro-fulfillment networks and sustainable packaging solutions can differentiate themselves in a competitive market and better appeal to eco-conscious consumers.