Texas-based beer brand Shiner, which is best known for its Bock dark lager, has launched a hugely flavorful IPA in the form of Bruja's Brew, which is positioned as one of a trio of new IPAs that are set to be launched under Shiner's new Tex Hex IPA range.
The Bruja's Brew is an undeniably hop-forward offering that offers a complex and satisfying blend of fruity notes that range from tangerine and pinapple to stone fruit.
What's more, this flavorful IPA also features marvelous branding that's built around the character of La Bruha, a mysterious alchemist whose storyline comprises making mystical forays in the deserts of Texas in order to collect ingredients for her brews.
Available in six-pack and 12-pack can packages, this flavorful IPA is a fine way for Shiner to introduce its new range of IPAs for 2022.
Hop-Forward Flagship IPAs
This Flavorful IPA Offers a Veritable Medley Of Fruity Aromas
Trend Themes
1. Tex Hex IPA Range - Shiner's new Tex Hex IPA range presents an opportunity for other beer brands to enter the crowded IPA market with unique flavors and branding.
2. Fruity IPA Varieties - The popularity of fruity notes in IPA offerings, as seen in Bruja's Brew, presents an opportunity for the fruit and flavoring industry to collaborate with breweries in creating new flavor combinations.
3. Storytelling Branding - The use of storytelling branding, exemplified by the La Bruha character, presents an opportunity for brands outside of the beer industry to use narrative elements to create a unique brand identity and engage with their audience.
Industry Implications
1. Craft Beer Industry - The craft beer industry can capitalize on the current trend of fruity IPAs as well as the use of storytelling branding to set themselves apart from mass-produced beer brands.
2. Flavoring Industry - The flavoring industry can collaborate with breweries to create new and unique flavors for IPAs and other beer varieties that cater to the current demand for fruity and hop-forward brews.
3. Marketing and Branding Industry - The marketing and branding industry can learn from Shiner's use of a character-driven narrative and apply it to other consumer products and brand identities.