There are many varieties of flavored potato chips on the market, but most of them come in types like salt and vinegar, BBQ or sour cream and onion. Japanese snack food company Koikeya is diverging far from the norm with a new type of potato chips that boasts a milk flavor.
The milk-flavored potato chips are said to smell and taste like a dairy product. On top of this, the crisps are fortified with additional calcium, which offers a unique way to intake this essential mineral. While potato chips are often identified as junk food that should be avoided, these enriched chips seem not only more novel, but healthier than regular varieties.
Unusual snack food flavors are quite popular across Asia, including potato chips that take on unconventional citrus, ultra-spicy or fruit flavors.
Milk-Flavored Potato Chips
This Koikeya Snack Tastes Like Dairy and is Fortified with Calcium
Trend Themes
1. Unconventional Snack Flavors - Opportunity for companies to explore unique and unexpected flavors in the snack food industry, appealing to adventurous consumers.
2. Functional Food Reinvention - Opportunity for the food industry to create healthier versions of traditionally indulgent snacks, incorporating fortification and essential nutrients.
3. Regional Snack Innovation - Opportunity for companies to tap into regional preferences and tastes, creating snacks that cater to specific cultural flavor profiles.
Industry Implications
1. Snack Food - Disruptive innovation opportunity for snack food companies to develop unique product offerings that stand out in the crowded market.
2. Functional Food - Disruptive innovation opportunity for the functional food industry to reimagine traditional snacks with additional health benefits, appealing to health-conscious consumers.
3. Flavoring and Seasoning - Disruptive innovation opportunity for flavoring and seasoning companies to create new and interesting flavors for snack foods, expanding the range of options available.