Sublime disrupts the dairy category with a range of flavored butter that captures the attention of consumers in the aisle. A lot of the products in this market are uniform, hence, a taste-enhancement proves to be a novelty for many. In late 2019, Sublime announced that it's launching its flavored butter line in more than 100 independent retailers across the UK, signifying its growth as a brand and an interest in its product.
As of right now, the flavored butter range includes 'Chimichurri,' 'Truffle, Parmesan & Black Pepper,' 'Pink Himalayan Salted,' and 'Garlic, Rosemary and Mint.' In addition, Sublime is planning to update its offerings in 2020 to include 'Béarnaise,' and 'Horseradish & Tomato.'
The brand encourages its consumers to use its flavored butters for resting, frying, on bread, mashed potatoes, vegetables, and pasta.
Complimentary Flavored Butter Ranges
Sublime Pushes the Boundaries of Taste in Its Category
Trend Themes
1. Flavored Butter Innovation - The introduction of Sublime's range of flavored butter disrupts the traditional dairy market and offers a novel taste-enhancement option.
2. Expansion in Independent Retail - Sublime's launch in over 100 independent retailers signals its growth as a brand and highlights the interest in its flavored butter product.
3. Diversification of Flavored Butter Offerings - Sublime's plans to introduce new flavors like 'Béarnaise' and 'Horseradish & Tomato' in 2020 reflects a commitment to expanding its product line and appealing to a broader consumer base.
Industry Implications
1. Dairy Products - The introduction of flavored butter disrupts the uniformity of the dairy market, creating opportunities for brands to explore new taste-enhancement options.
2. Independent Retail - The expansion of Sublime's flavored butter line in over 100 independent retailers presents a disruptive opportunity for independent grocery stores to offer unique and innovative products.
3. Food Manufacturing - The diversification of flavored butter offerings by Sublime in 2020 opens up opportunities for food manufacturers to create and produce a wider range of innovative flavored butter options.