FIX Health has launched a playful mobile application that brings the health of employees to the forefront. Titled 'The Outbreak,' the experience is team-based and is designed to drive up one's daily step count and weekly exercise minutes. Individuals using FIX Health's application are tasked with "surviving in the harsh world of a zombie outbreak." The theme of the undead is no coincidence. During R&D, the company discovered that "the incorporation of zombies drove players to take 37% more steps than themes involving aliens, sports heroes, or holiday characters."
Each week, the team starts at a new safe house and has to make its way across the game board through physical movement, unlocking new chapters in an ongoing story. In addition, when collaborating, teams gain combat bonuses and extra points.
Zombie-Inspired Fitness Games
FIX Health’s The Outbreak App is Geared Toward Employee Health
Trend Themes
1. Zombie-inspired Fitness Games - Disruptive Innovation Opportunity: Develop immersive fitness games that incorporate gamification and storytelling to motivate employees to increase physical activity.
2. Team-based Health Experiences - Disruptive Innovation Opportunity: Create team-oriented health apps that encourage collaboration and competition among employees to improve overall wellness.
3. Gamified Workplace Wellness - Disruptive Innovation Opportunity: Integrate gamification elements into workplace wellness programs to enhance engagement and motivation.
Industry Implications
1. Employee Wellness - Disruptive Innovation Opportunity: Develop innovative solutions and platforms that improve employee wellness and promote healthy habits in the workplace.
2. Mobile Gaming - Disruptive Innovation Opportunity: Explore the potential of mobile gaming to create interactive experiences that merge physical activity with entertainment.
3. Healthtech - Disruptive Innovation Opportunity: Leverage technology and data analytics to revolutionize the health and fitness industry, offering personalized solutions and immersive experiences.