Five Lazy Acres Wine enlisted the help of the talented designer Alice Shaw to create a clever persona for the brand's premium wine. The result is a graphic that in spite of its bizarre subject matter it is oddly compelling and beautiful. Wanting to connect the rich red elixir house in the bottle to its origins, the label pays homage to the land on which the wine's grapes were grown.
Five Lazy Acres Wine grows its grapes on land that is rich with fish and shellfish fossils. This unique origin story is romanticized on the wine label in an offbeat manner. The label features a pair of silver-scaled fish being doused in wine and garnished with grapes. This strange label is sure to raise more than its fair share of eyebrows, but knowing the back story makes the image seem all that much more clever and beautiful.
Poignant, intriguing and beautifully textured, the Five Lazy Acres Wine label is odd but dazzling.
Fishy Vino Branding
The Odd Five Lazy Acres Wine Label Features Marine Life
Trend Themes
1. Graphic Wine Labels - Opportunity for wineries to create unique, eye-catching labels that tell a story and capture consumer attention.
2. Romanticizing Origins - Brands can highlight the unique origins of their products in creative and unconventional ways, adding intrigue and curiosity for consumers.
3. Unconventional Branding - Brands can differentiate themselves by embracing quirky and unconventional branding strategies, creating memorable experiences for consumers.
Industry Implications
1. Wine and Wineries - Wineries can explore innovative label designs and storytelling approaches to captivate consumers and enhance brand identity.
2. Food and Beverage Packaging - Packaging designers can experiment with unconventional and eye-catching designs for various food and beverage products, allowing brands to stand out on shelves.
3. Marketing and Advertising - Agencies and marketers can help brands develop unique and unconventional branding strategies to create buzz, engage consumers, and drive sales.