Lenny & Larry's FITZELS is a bold new protein snack for pretzel lovers that's ready to take on the go. These nutritious snacks satisfy with crunchy textures, salty-savory flavors and 18 grams of protein in every three-ounce bag.
These protein pretzels deliver the building blocks for strong muscles and energize with complex carbs to support active individuals who want something different than the sweet, protein-rich bars and cookies that Lenny & Larry's is best known for.
These baked protein pretzels are being introduced by the brand in a trio of flavors that includes saucy tomato-basil Pizza Palooza, peppery Boujie Mustard and Everything Bagel. Like other snacks from the brand, FITZELS are Certified Vegan, and Non-GMO Project Verified, soy-free and made without high fructose corn syrup or artificial sweeteners.
Snackable Protein Pretzels
Lenny & Larry's FITZELS Share 18 Grams of Protein Per 3-Ounce Bag
Trend Themes
1. Protein-infused Snacks - The rise of protein-infused snacks like Lenny & Larry's FITZELS presents an opportunity for brands to cater to health-conscious consumers seeking convenient, high-protein options beyond bars and shakes.
2. Alternative Flavor Combinations - Innovative flavor combinations such as Pizza Palooza, Boujie Mustard, and Everything Bagel in protein pretzels indicate a shift towards more adventurous and satisfying snack experiences.
3. Plant-based Protein Innovations - Brands embracing plant-based protein sources in snacks like FITZELS signal a growing market for vegan-friendly protein alternatives that appeal to a wider audience.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the demand for protein-rich snacks by developing innovative products that merge nutrition and convenience for on-the-go consumers.
2. Snack Industry - The snack industry can explore unconventional flavor profiles and ingredient combinations to create unique, protein-packed snack options that cater to diverse taste preferences and dietary needs.
3. Plant-based Food Sector - The plant-based food sector has an opportunity to expand its consumer base by offering more plant-powered protein snacks like FITZELS that align with modern dietary preferences and ethical considerations.