As most consumers know, trying on clothing in fitting rooms can be a huge hassle, especially when the lines are long — however with the Gap's fitting room app, the whole process is much less bothersome.
Reportedly, the company has been testing the fitting room app since January, which allows consumers to try on clothing virtually with an avatar. As each avatar is based around the consumer's measurements, they're able to show how different items of clothing will fit, so that consumers can see which pieces look the most flattering.
In addition to saving time on in-store purchases, the Gap's fitting room app would enable online shoppers to be more informed, so that they don't end up with clothing in the wrong size.
Virtual Fitting Room Apps
The Gap's New Fitting Room App Saves Consumers Time
Trend Themes
1. Virtual Fitting Room Apps - The Gap's fitting room app demonstrates the growing trend of virtual fitting room apps, offering convenience and time-saving benefits to consumers.
2. Avatar-based Virtual Try-on - The Gap's fitting room app highlights the trend of avatar-based virtual try-on, providing personalized and accurate fit predictions for consumers.
3. Enhanced Online Shopping Experience - The Gap's fitting room app reflects the trend of enhancing the online shopping experience by providing consumers with more information and reducing the chances of receiving incorrect sizes.
Industry Implications
1. Retail - The Gap's fitting room app brings disruptive innovation opportunities to the retail industry by revolutionizing the way consumers try on and purchase clothing.
2. E-commerce - The Gap's fitting room app opens up disruptive innovation opportunities for the e-commerce industry, enhancing the online shopping experience for consumers with personalized fit predictions.
3. Fashion - The Gap's fitting room app presents disruptive innovation opportunities for the fashion industry, enabling consumers to virtually try on clothes and make more informed purchase decisions.