The free-from food movement is seeing many consumers seek out ways to enjoy their favorite edibles and flavors with a healthier twist, which is seeing brands create new products like the FitJoy Grain Free Pretzels. Made with cassava flour, the pretzels are positioned as a more gut-friendly option for consumers compared to traditional grain flour snacks. The ingredients used to craft the pretzels also make them a non-GMO, soy-free, corn-free, dairy-free and gluten-free option that is lightly salted using pink Himalayan sea salt.
The FitJoy Grain Free Pretzels have been announced as the brand's latest snack that mark its transition into a grain-free product company that health-conscious consumers will favor for all their daily snacking needs.
Free-From Pretzel Snacks
The FitJoy Grain Free Pretzels are Gluten-Free, Dairy-Free and More
Trend Themes
1. Free-from Snacks - The rise of free-from food movement presents an opportunity for brands to create more gut-friendly, gluten-free, dairy-free, soy-free, and corn-free snacks.
2. Grain-free Products - There is a growing demand for grain-free alternatives, particularly in the snack industry, which can be an opportunity for brands to offer innovative, cassava flour-based products.
3. Health-conscious Snacking - Consumers are seeking healthier snacking options, which can drive the development of nutritious, low-calorie, and nutrient-dense snack products.
Industry Implications
1. Snack Industry - With the increasing demand for healthier snack options, brands can capitalize on this trend by expanding their product offerings with healthier and free-from options.
2. Gluten-free Industry - The gluten-free market is expected to continue to grow, creating opportunities for brands to develop gluten-free products like the FitJoy Grain Free Pretzels.
3. Alternative Flour Industry - As consumers search for grain-free and gluten-free options, there's a growing opportunity to develop products using alternative flours such as cassava, coconut, or almond flour.