Fish skin snacks are popular in various parts of Asia and Hou Sek is modernizing the simple, traditional snack with an upscale, gourmet twist.
The brand offers a range of gourmet snacks, including Golden Salted Egg Fish Skins, Golden Salted Egg Potato Chips and Original Fish Skins, all of which are rich in texture and taste. After much experimentation, the founders of Hou Sek settled on the best salted egg flavor that captured the local flavors of Malaysia with a hint of spiciness.
Hou Sek was only just founded in January of 2018 and since then, it has sold more than 4,000 snack packs in less than a half a year of being in business.
Gourmet Fish Skin Snacks
'Hou Sek' Makes Salted Egg Fish Skin and Potato Crisps
Trend Themes
1. Upscale Snack Brands - The rise of brands like Hou Sek that offer gourmet twists on traditional snacks presents an opportunity for the upscale snack industry to cater to the growing demand for unique and high-quality snacks.
2. Ethnic Flavor Adaptations - Hou Sek's success with their salted egg flavor adaptation showcases the potential for ethnic flavor variations in the snack industry, providing an avenue for innovation and cross-cultural culinary experimentation.
3. Rapid Growth of Specialty Snacks - Hou Sek's ability to sell over 4,000 snack packs in less than six months highlights the growing market for specialty snacks and the opportunities for agile entrepreneurs to tap into niche consumer preferences.
Industry Implications
1. Snack Food Industry - The success of Hou Sek and their gourmet fish skin snacks suggests an opportunity for the snack food industry to explore unique and premium snack offerings to appeal to consumers seeking novel taste experiences.
2. Ethnic Food Industry - Hou Sek's incorporation of local Malaysian flavors in their snacks demonstrates the potential for the ethnic food industry to expand its product offerings and cater to diverse palates seeking authentic international tastes.
3. Start-up Food Brands - The rapid growth of Hou Sek in a short period of time indicates a promising environment for start-up food brands in the snacks industry, encouraging innovation and creativity to capture niche markets.