In an effort to support emerging Canadian artists, RBC launched Round 2 of its 'First Up with RBCxMusic' initiative, a "10-minute, recorded performance from selected emerging artists across Canada." All participants will receive a $1000 reward as well as both promotional support and mentorship opportunities. Round 2 will include 27 emerging musicians and recording artists along with nine alumni from Round 1.
"Music has the unique power to bring people together. By extending First Up with RBCxMusic, we are proud to provide emerging Canadian talent with a platform to share their music and create connections with their audience during the pandemic," said Matt McGlynn, Vice-President, Brand Marketing, RBC. "Working alongside like-minded partners such as Live Nation Canada and The Remix Project makes our program stronger and ultimately more meaningful to the lives of the emerging talent we support."
First Up with RBCxMusic is open to Canadian recording artists and musicians between the ages of 18 and 35. Applications are now open and will close on November 22, 2020, at 5 PM EST.
Bank-Branded Emerging Artist Initiatives
RBC Announced Round 2 of 'First Up with RBCxMusic'
Trend Themes
1. Supporting Emerging Artists - There is an opportunity for companies to create initiatives that support emerging artists by providing them with a performance platform, mentorship opportunities and financial support.
2. Collaboration with Partners - Companies can create stronger programs and initiatives by working with like-minded partners to provide a more meaningful impact on the emerging talent they are supporting.
3. Virtual Performance Platforms - With the pandemic limiting in-person performances, there is an opportunity to create virtual performance platforms for emerging artists to showcase their talents and connect with their audience.
Industry Implications
1. Banking Services - Banks can create initiatives, such as RBCxMusic, that support and promote emerging Canadian musicians by offering financial support and mentorship programs.
2. Music Industry - Music companies can collaborate with banks to provide greater exposure and opportunities to emerging artists, leading to the discovery of new talent and increased revenue streams.
3. Technology Industry - Technology companies can create virtual performance platforms for musicians and artists, providing them with a safe and accessible way to connect with their audience during the pandemic and beyond.