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Branded Artists-in-Residence Programs

Clean the Sky - Positive Eco Trends & Breakthroughs

Glenfiddich Runs an Artists-in-Residence for Canadians

— December 13, 2023 — Marketing
Glenfiddich, known as "Canada's favorite single malt Scotch whisky," runs an exciting Artists in Residence program. In its 18th rendition, this program now accepts applications, and participation is valued at over CAD 25,000. The application deadline is January 31, 2024, and the winning artist will be announced in early March 2024. Past winners include Derek Liddington, Annie Pootoogook, and Daniel Barrow.

The Artists in Residence program is a three-month, all-expenses-paid residency, held in Dufftown, Scotland. Its aim is to foster cross-disciplinary ideas for one Canadian artist. The program has hosted over a hundred global artists, and alongside the 2024 Canadian recipient, artists from China, Taiwan, Scotland, South Korea, and India will also participate. Andy Fairgrieve, Glenfiddich Artists in Residence Coordinator, comments: "“Annually, we are joined by a new group of passionate artists with a vast array of mediums, and we are profoundly impressed by the works they create at the idyllic Glenfiddich distillery in Dufftown.”

Image Credit: Glenfiddich
Trend Themes
1. Artists-in-residence Programs - The Artists in Residence program at Glenfiddich offers a unique opportunity for artists to collaborate and create cross-disciplinary works.
2. Cross-disciplinary Collaboration - The Artists in Residence program fosters cross-disciplinary ideas by bringing together artists from different countries and backgrounds.
3. Global Artist Residencies - The Glenfiddich Artists in Residence program has hosted over a hundred artists from around the world, providing a global platform for artistic expression.
Industry Implications
1. Hospitality - The Artists in Residence program creates an opportunity for the hospitality industry to provide unique experiences to artists while utilizing their spaces as creative incubators.
2. Alcohol and Beverages - Glenfiddich's Artists in Residence program aligns with the alcohol and beverages industry by using their brand to support and promote artistic ventures.
3. Culture and Arts - The Artists in Residence program contributes to the culture and arts industry by showcasing and supporting the work of artists from various countries and artistic backgrounds.
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