First Light Whiskey is a new coffee whiskey born out of San Diego. The beverages is available in both Original and Dark Roast blends (both 33% ABV) and is crafted with American whiskey, organic agave syrup, natural coffee extracts — and no artificial ingredients.
Family-owned First Light was created by cousins David Elizondo and Ryan Espinoza after Elizondo came up with the craft whiskey distilling business project during his MBA program at San Diego State University. As a pair of outdoor adventurers, Elizondo and Espinoza were inspired by daily surf reports, where first light time is more relevant than when the sun actually creeps over the horizon. Thus, the name "First Light" was born, and as such, the brand came to represent "new days, new adventures and new moments to celebrate life with loved ones — over a chilled glass of coffee whiskey or craft cocktail."
Adventure-Born Coffee Whiskeys
First Light Whiskey Boast Natural Coffee Extracts
Trend Themes
1. Coffee Spirits - The trend of experimenting with coffee-infused spirits opens up opportunities for beverage companies to create unique and flavorful products that cater to the evolving tastes of consumers.
2. Craft Distilling Industry - With the popularity of craft spirits on the rise, the craft distilling industry has an opportunity to expand their offerings and appeal to adventurous consumers with unique flavor combinations like coffee whiskey.
3. Outdoor-inspired Beverages - The trend of outdoor recreation and adventure-inspired beverages presents an opportunity for companies to create products that align with the values and lifestyles of consumers who enjoy activities like surfing and exploring the great outdoors.
Industry Implications
1. Beverage Industry - The beverage industry, specifically within the spirits category, has an opportunity to innovate and cater to adventurous consumers seeking unique flavor combinations.
2. Craft Spirits Industry - The craft spirits industry can capitalize on the trend of experimenting with unique flavor combinations to create products that differentiate themselves in the market and appeal to consumers seeking new and exciting taste experiences.
3. Outdoor and Adventure Industry - The outdoor and adventure industry can collaborate with beverage companies to create branded and inspired products that appeal to consumers seeking a complete experience centered around their favorite activities.