McDonald's created this awkward first date ad to promote the happiness that the burger joint creates. The commercial followed one couple on a day date through the city where they seemed to have zero chemistry. The date ended and the pair walked off in the separate directions.
The last few frames of this awkward first date ad shows the man entering a McDonald's restaurant with a massive grin. As he orders what seems to be a familiar request he looks beside him and the girl he was on the date with earlier is standing there ordering the exact same thing.
The ad began as an awkward encounter but it ended in a pleasant way. This shows that dating might be tricky and disappointing but McDonald's is guaranteed to bring some happiness to your day no matter what happens.
Awkward First Date Ads
This Ad Shares One Couple's Awkward Date Ending with a McDonald's Big Mac
Trend Themes
1. Fast Food Advertising - There is an opportunity for fast food companies to create ads that focus on the positive aspects of their food during uncomfortable eating situations, such as a bad date.
2. Relatable Advertising - Consumers relate to situations that show real-life examples, presenting opportunities for companies to create more campaigns that appeals to customer emotions.
3. Humorous Advertising - Opportunities exist to create more humorous ads that people can relate to and that connects the brand with good times.
Industry Implications
1. Fast Food Industry - This industry can leverage this type of advertising approach to create more effective campaigns that connect with consumers through relatable and humorous narratives.
2. Dating Industry - Strategic partnership opportunities exist between fast food and dating companies to create co-branded experiences for customers to drive greater engagement.
3. Advertising Industry - There are opportunities to create more relatable and humorous ads across industries and sectors that can resonate with consumers and ultimately drive growth for brands.