Originally released in 2000, the Firestone Walker Lager is now being re-released as a new all-malt lager. This new beer was brewed in a classic Munich Helles style, using North American pale malts as well as German pilsner ingredients, 100% fermented in handcrafted stainless steel. The brand decided to step outside of the worldwide hop craze to create a craft lager that has never been seen before.
This new and improved version of the original features a similar taste as a crisp and light beer without any hops. The brand decided to use the original Firestone Walker Lager branding and packaging to promote the fact that the product has a similar but updated taste 18 years later.
All-Malt Craft Lagers
The Firestone Walker Lager Beer is a Craft Beverage Without Hops
Trend Themes
1. All-malt Beers - With consumers looking for alternatives to the hop-focused craft beer market, producing a line of all-malt beers could prove disruptive and attractive to a growing consumer base.
2. Munich Helles Style - An increase in popularity of the Munich Helles style speaks to a growing demand for lighter and crisper beers in the craft market, creating opportunities for innovation in this area.
3. Non-hop Ingredients - As hops continue to dominate the craft beer market, exploring non-hop ingredients and flavors in brewing could offer a unique selling point and entice consumers to try something new.
Industry Implications
1. Craft Beer - Craft breweries could capitalize on the growing trend of all-malt and non-hop beers by innovating and expanding their offerings to cater to this market.
2. Brewing Industry - With consumer preferences shifting towards lighter, crisper beers, there is an opportunity for innovation in the brewing industry to produce craft beers that meet these demands.
3. Packaging Industry - As brands like Firestone Walker utilize existing packaging to promote product updates, the packaging industry could explore creative ways to update packaging for existing products to appeal to changing consumer preferences.