The confectionery company Little Bird is selling a product called Fire Bites that caters to the ongoing demand for spicy chocolates. With everything from drinks to frozen dinners receiving a spicy upgrade, this brand demonstrates that the dessert category is due for a touch of heat.
Little Bird's Fire Bites consist of hand-picked jalapeños that are sourced from local farmers in New York state. The jalapeños are then cut, candied and dried before they are coated in a thick layer of milk, white or dark chocolate. The candied jalapeños can also be enjoyed without the chocolate coating for an extra-spicy treat. The unusually spicy confections were developed by company founders Corey and Sara Meyer after they experimented with a leftover batch of jalapeños. Now the candies are in high demand among consumers who are eager to find exotic treats that boast unique flavor combinations.
Chocolate-Covered Jalapeños
Little Bird's Fire Bites Add a Dose of Heat to Gourmet Chocolate
Trend Themes
1. Spicy Chocolate - The ongoing demand for spicy chocolates presents an opportunity for confectionery companies to create innovative and unique flavor combinations.
2. Exotic Treats - Consumers' interest in finding unique and unconventional flavor combinations paves the way for the development of exotic treats that cater to their preferences.
3. Heat Infusion - Adding a touch of heat to traditional desserts and confections offers a disruptive innovation opportunity for businesses in the dessert category.
Industry Implications
1. Confectionery - The confectionery industry can leverage the ongoing demand for spicy chocolates to create unique and innovative offerings that cater to consumers' taste preferences.
2. Specialty Foods - The growing interest in exotic treats and unique flavor combinations opens up opportunities for businesses in the specialty foods industry to introduce innovative products that stand out in the market.
3. Food Technology - Exploring new techniques and processes to infuse heat into traditional desserts and confections can be a disruptive innovation opportunity for businesses in the food technology industry.