This latest addition to the Crystal Head Vodka collection is this wheat-based bottle of diamond-filtered vodka. The vodka is titled 'Aurora' and it is distilled five times. This is an impressive step up from the brand's traditional four-time distillation process.
The diamond-filtered vodka was given its name based on the Aurora Borealis and Aurora Australis, which are commonly recognized as the glistening Northern Lights. to further represent the magical sky lights, each Aurora bottle is packaged with a unique rainbow-mimicking gloss finish. Each bottle is decorated with an oil-like finish that cannot be duplicated or recreated between any of the bottles. By providing consumers with an authentic bottle, each purchase creates a sense of individuality.
In addition, Aurora is made with an English Wheat base to ensure a dry, bold and spicy-tasting beverage.
Diamond-Filtered Vodka
This Limited Edition Aurora Vodka by Crystal Head Uses a Wheat Base
Trend Themes
1. Diamond-filtered Vodka - Opportunity for premium pricing and luxury branding in the distilled spirits industry.
2. Individualized Packaging - Customized and unique packaging can attract consumers looking for a personalized touch in their alcohol purchases.
3. English Wheat Base - Using unique, locally-sourced ingredients can differentiate a distillery's products and appeal to consumers interested in regional specialties.
Industry Implications
1. Distilled Spirits - Innovations in distillation processes and creative packaging can help vodka and other spirits companies target consumers looking for premium, high-end experiences.
2. Beverage Packaging - Developing unique and customizable packaging solutions can be a disruptor in the competitive beverage industry by creating a more personal connection with consumers.
3. Agriculture - Highlighting unique, locally-sourced ingredients like English wheat can create opportunities for small-scale agricultural businesses to partner with distilleries or sell to high-end markets.