FILA celebrates its impressive 110-year anniversary and to honor the special milestone, it works together with Y/Project on a collection for the Spring/Summer 2022 season. Talking about the collection, Y/Project's creative director Glenn Martens talks about reimagining FILA from his perspective, "I think every look has its own story, and it’s important to give the brand a diverse and diverse look."
A lot of the pieces are reimagined from the sportswear brand's archival looks and spotlight the traditional palette of blue, red, and white as the main colorway. The FILA branding is very prominent throughout the capsule. A notable item in the range includes the red tracksuit pants that are cut with crisp white branding and buttons.
Reimagined Anniversary-Honoring Sportswear
FILA Celebrates 110 Year Anniversary with Y/Project
Trend Themes
1. Archival-inspired Sportswear - Brands can collaborate with fashion designers to reimagine and update their archival pieces for a new generation of consumers.
2. Brand Milestone Collections - Celebrations of significant brand milestones provide opportunities for collaborations and limited edition collections.
3. Colorway Revival - Bringing back traditional brand colorways can evoke nostalgia and interest among consumers.
Industry Implications
1. Sportswear - By collaborating with fashion designers, sportswear brands can create innovative collections that push the boundaries of traditional athleticwear.
2. Fashion Design - Fashion designers can partner with heritage brands to reimagine and update their archival pieces, creating unique and sought after collections.
3. Brand Partnerships - Limited edition collections created in honor of significant brand milestones provide opportunities for unique brand partnerships.