Figula Winery has been reinvented by two students, Kata Moravszki and Richárd Lakosi, who merged together two separate coats of arms. The reason for doing this was because the winery sources from different locations, and the students wanted to represent how these areas come together to create this delicious bottle.
The arms are shown embracing one another, with one from the area of Balatonfüred and the other from Balatonszőlős formed as a heart. The font used for the project is similar to the designs used on the coat of arms, so the entire branding has a uniformed aesthetic. Overall it's quite simple, with a black and white template used and the arms broken down into a minimalist form. For student work this looks like a professional branding project, fit for the working world.
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
Trend Themes
1. Merged Emblem Branding - Disruptive innovation opportunity: Exploring the trend of merging separate emblems to create a unified brand identity.
2. Regional Representation - Disruptive innovation opportunity: Leveraging regional symbols and aesthetics to differentiate brands and emphasize local sourcing.
3. Minimalist Branding - Disruptive innovation opportunity: Embracing a simple and minimalist design approach to create impactful and professional brand identities.
Industry Implications
1. Wine and Beverage - Disruptive innovation opportunity: Reinventing branding strategies for wineries and beverage companies by incorporating regional symbols and minimalistic designs.
2. Graphic Design - Disruptive innovation opportunity: Incorporating the trend of merged emblems and minimalist branding in graphic design to create visually appealing and cohesive brand identities.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilizing the trend of merged emblem branding and regional representation in marketing and advertising campaigns to communicate authenticity and uniqueness.