A phenomenal commercial! Everyone wants skin as soft as a baby's bottom, right? Wilkinson let the metaphor inspire their latest razor commercial in which a husband grows envious of the pampering his wife is giving their child. In an attempt to win back her affection, he uses his secret weapon -- the Wilkinson Quattro Titanium razor. The computer-animated commercial goes on to show baby and daddy duke it out in a fight for kisses.
"There was a time when babies had a great life," the commercial begins. "The softess of their skin got them all their mom's attention. Then one day, fathers discovered a special weapon... from now on, fathers and sons can fight on equal terms. Men can now take revenge and win back their wives."
Fight For Kisses Commercial
Dad Battles Baby In Wilkinson Ad
Trend Themes
1. Soft Skin Obsession - The trend of valuing soft and smooth skin extends beyond baby care products, presenting opportunities for new skincare innovations.
2. Gendered Personal Care - There is a growing trend of creating personal care products specifically tailored to men, opening up disruptive innovation opportunities in the industry.
3. Emotional Advertising - Advertisements that evoke strong emotions, like the Wilkinson commercial, are becoming increasingly popular as businesses seek ways to connect with consumers on a deeper level.
Industry Implications
1. Skincare - The skincare industry can capitalize on the trend of valuing soft skin by developing innovative products that provide long-lasting smoothness.
2. Personal Care - The personal care industry can tap into the trend of gendered personal care by creating grooming products that cater specifically to men's needs and preferences.
3. Advertising - The advertising industry can explore the use of emotional storytelling to create impactful campaigns that resonate with consumers and drive engagement.