XBOX wanted fans to know that its new FIFA 14 game now includes the Colombian Soccer League. But with the FIFA World Cup 2014 now just days away, fans' eyes are riveted to TVs. However, this wasn't a problem for XBOX, as it came up with a clever stunt to make its message absolutely unmissable to soccer fans.
During one of the most important matches of the league, XBOX set up a live broadcast that replaced the real players and live action with realtime video game recreations of the match. Although it's a pretty invasive kind of advertisement, it's clever in the sense that it shows how realistic the gameplay can be and makes sure it is seen by people who are interested in soccer and the Colombian Soccer League.
Disruptive Gamer Sports Ads
XBOX Swapped a Soccer Match with Action from the FIFA 14 Video Game
Trend Themes
1. Real-time Game Recreation - Using real-time video game recreations as a form of advertising during live sports events can captivate viewers and showcase the realism of gameplay.
2. Invasive Advertising - Invasive forms of advertising, such as replacing real players with video game recreations during live broadcasts, can create a memorable and attention-grabbing experience for viewers.
3. Clever Stunts - Coming up with clever stunts like XBOX's live broadcast can generate buzz, increase brand awareness, and reach a targeted audience.
Industry Implications
1. Gaming - The gaming industry can explore opportunities to integrate interactive gameplay experiences into live events, leveraging the growing interest in competitive gaming.
2. Sports Broadcasting - Sports broadcasting companies can explore innovative ways to enhance viewer engagement by incorporating interactive elements and immersive experiences into their broadcasts.
3. Advertising and Marketing - The advertising and marketing industry can explore disruptive advertising techniques, such as invasive and attention-grabbing stunts, to create unique and memorable campaigns.