The North Face Japan follows up its recent Mountain Office campaign made for its Urban Exploration SS20 range with the new FIELUDENS collection. This entire capsule features a wide selection of specially designed camp gear that ranges from functional items to carrying goods.
The collection prepares for the outdoors through a variety of ways -- the capsule features 11 products in total. This includes some tote bags, tents, chairs, soft cooler boxes, and much more. The color palette of the entire capsule spotlights a blend of olive green and black for a minimal, yet neutral design language. The FIELUDENS collection is set to launch at some Japanese retailers including Goldwin.
Neutral Tonal Camping Gear
The North Face's FIELUDENS Collection Readies for the Outdoors
Trend Themes
1. Neutral Tonal Design - Opportunity for disruptive innovation in creating minimalist, neutral-toned designs for camping gear
2. Functional Camp Gear - Opportunity for disruptive innovation in developing functional and versatile camping gear
3. Capsule Collections - Opportunity for disruptive innovation in creating limited-edition or specialized collections for outdoor enthusiasts
Industry Implications
1. Outdoor Retail - Opportunity for disruptive innovation in the outdoor retail industry with the introduction of neutral-tonal camping gear
2. Fashion and Apparel - Opportunity for disruptive innovation in the fashion and apparel industry by incorporating functional and stylish camp gear designs
3. Travel and Adventure - Opportunity for disruptive innovation in the travel and adventure industry by offering specialized camp gear collections to enhance outdoor experiences