Say it with a shining heart !
For Valentine's day, the guys at LumiGram have released a heart shaped cushion.
Well, not only a heart shaped cushion: a luminous cushion.
This one is made of fiber optic fabric, and will sparkle in the dark...A nice way to light up your sweetest times.
Implications - The appeal of holidays does not only come from the fact that most allow for a day off of work. Consumers enjoy the sense of tradition that comes with the celebration of a holiday, as it reminds them that in the midst of today's chaotic society, some things remain the same. Thus, companies can continue serving seasonal products in good faith.
Fiber Optic Heart Cushions
Geek it Up This Valentine's Day
Trend Themes
1. Fiber Optic Fabrics - Disruptive innovation opportunity: Explore new applications for fiber optic fabrics beyond clothing and accessories, such as in home decor or automotive interiors.
2. Holiday-themed Products - Disruptive innovation opportunity: Develop unique and eye-catching products that cater to consumers' desire for seasonal traditions and celebrations.
3. Luminous Technology - Disruptive innovation opportunity: Integrate luminous technology into various products to create visually striking and attention-grabbing designs.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Incorporate fiber optic fabrics into home decor items, such as pillows, curtains, or rugs, to add a touch of enchantment and create an immersive atmosphere.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion designers to explore innovative uses of fiber optic fabrics in garments, accessories, and runway shows to create mesmerizing visual effects.
3. Gift and Novelty - Disruptive innovation opportunity: Develop unique and customizable holiday-themed products, like luminous heart-shaped cushions, that appeal to consumers' desire for distinctive and memorable gifts.