In order to illustrated their killer editing style, FHM Singapore commissioned ad agency Ogilvy & Mather to create these amazing cut-out ads. The process involved the tedious job of carefully carving through hundreds of pages and cutting out images to produce one brilliantly edited image for each ad.
The ads show the power of skillful editing that can transform a boring subject or shoot into something much more interesting. Three books were used, an old comic book, and two work-out guides for women.
The ads were created for Ogilvy & Mather by art directors Eric Yeo, Adrian Chan, Andrew Goh, Ashidiq Ghazali, and photographers Jimmy Fok, Jeff Chen under executive creative direction by Todd McCracken.
Click the images for a closer look.
Ultra Creative Cut-Outs
FHM Flaunts Killer Editing Skills
Trend Themes
1. Killer Editing Style - Opportunity for ad agencies to showcase their expertise in transforming plain content and photos into visually striking ones through creative editing.
2. Cut-out Advertising - Trend for advertisers to use cut-out images to create visually appealing ads that can catch customers' attention.
3. Transformative Editing - Opportunity for software and digital companies to develop editing tools that can help transform ordinary photos and content into stunning, highly shareable content.
Industry Implications
1. Advertising - Opportunity for ad agencies and advertisers to use cut-out images and skillful editing to create visually striking ads.
2. Publishing - Opportunity for publishing companies to use skillful editing and cut-outs in books and other print materials to create visually engaging content.
3. Software - Opportunity for software and digital companies to develop new editing tools and software that can enable users to easily transform plain content into visually appealing and highly shareable content.