For many people, success in life is measured by the floor your work on in an office building, and through exploiting that popular goal, the FGV CEO campaign presents a way to rise in the ranks.
By taking the executive course offered through Fundação Getulio Vargas, one might expect to see a staircase or an elevator suddenly offer passage up to a spacious senior office. Designed by Agência 3 of Brazil, the FGV CEO campaign markets its training program as equivalent to that means of ascent.
Rank-Rising Promotions
The FGV CEO Campaign Offers an Ascent to Your New Office
Trend Themes
1. Office Ascension - Disruptive innovation opportunity: Develop office design solutions that promote a sense of hierarchy and advancement.
2. Executive Training - Disruptive innovation opportunity: Create online platforms or virtual reality experiences that offer comprehensive executive courses.
3. Career Success Measurement - Disruptive innovation opportunity: Develop alternative methods for measuring success beyond office location, such as skill acquisition or impact on society.
Industry Implications
1. Office Design - Disruptive innovation opportunity: Introduce flexible office structures that adapt to changing organizational dynamics and prioritize employee motivation.
2. E-learning - Disruptive innovation opportunity: Develop innovative e-learning platforms that deliver personalized executive training to a global audience.
3. Human Resources - Disruptive innovation opportunity: Create performance evaluation metrics that go beyond traditional methods and incorporate a broader understanding of career success.