FendiFrenesia is an exclusive fragrance that was created for Fendi by Maison Francis Kurkdjian and it can be experienced on three yellow Fendi bag styles from the brand—including two of the iconic Baguettes and a nano purse with gold hardware. According to the brand, "the internal structure of the leather allows it to retain the FENDIFRENESIA fragrance," and thanks to a patented technique, the bags are designed to retain the scent for years. Additionally, the bags come with a small vial of the fragrance so that it can be reapplied or intensified as desired.
In terms of the scent of Fendi's FendiFrenesia, it is described by Maison Francis Kurkdjian as an eau de parfum with musky notes.
Scented Designer Bags
Three Fendi Bag Designs Share the Scent of FendiFrenesia
Trend Themes
1. Scented Accessories - The use of patented techniques to infuse scents into accessories is an opportunity for luxury brands to enhance their offerings and create unique products.
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3. Fragrance Customization - Providing customers with tools to customize and personalize the scent of their products could be a disruptive innovation opportunity in the luxury goods industry.
Industry Implications
1. Luxury Goods - Luxury brands can innovate and differentiate their products by infusing unique and exclusive scents into their accessories.
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