As you walk through the soup, sauce and bean aisles of the grocery store, it might occur to you that brand identity design in this area looks several decades behind the times. Feldthusen packaging would certainly stand out as a freshly developed graphic approach, making its products far more appealing.
This notion of freshness is communicated through the crisp white background and the presentation of clean photographs of the vegetables inside. The consumer might be buying canned edibles, but the idea of acquiring newly picked and unprocessed goods is certainly one that will sell with more success.
The mousegraphics approach to Feldthusen packaging also included the development of a custom typeface. Inspired by News Gothic MT, the lettering is loose and seemingly handwritten to establish an enticing personalized image.
Crisp Can Branding
Feldthusen Packaging is a Clean Canvas That Features Healthy Foods
Trend Themes
1. Fresh Branding Design - Fresh and appealing branding design can make products more attractive to consumers, even in traditional industries like canned foods.
2. Clean Labeling - Clean labeling that focuses on the product's ingredients and freshness can help differentiate products in crowded grocery store aisles.
3. Custom Typeface Development - Developing a custom typeface can create a more personalized and enticing image for a brand.
Industry Implications
1. Food Packaging Industry - The food packaging industry can benefit from innovative and fresh approaches to brand identity design that emphasize the product's ingredients and freshness.
2. Canned Foods Industry - Canned food companies can differentiate themselves in a crowded market through clean labeling and appealing branding design.
3. Graphic Design Industry - The graphic design industry can create disruptive innovations by developing custom typefaces and fresh approaches to traditional branding design.