Febreze Touch technology is described as "scratch ‘n' sniff, taken to the next level," since it taps into the power of touch-activated scent technology to provide instant refreshment and scents that last long after being sprayed. Febreze Touch stores scent in fabrics so that with every touch, up to 100 times, a burst of fresh scent is released.
The Febreze Unstopables Touch Fabric Sprays translate "the long-lasting scent experience of products like Febreze Plugs and Small Spaces to an instant-action fabric refresher spray, resulting in freshness that can be experienced over and over again on surfaces throughout the home." The first-of-its-kind formula can be found in several touch 'n' sniff scents, including Paradise and Fresh. These touch-activated sprays can be used on a variety of soft household surfaces, including tough-to-wash carpets, upholstery and gym bags.
Touch-Activated Fabric Sprays
Febreze Touch Provides Refreshment Long After It is Sprayed
Trend Themes
1. Touch-activated Scent Technology - Opportunity for companies to develop new products that harness the power of touch-activated scent technology, which could enhance customer experiences and potentially disrupt the air freshener industry.
2. Instant-action Fabric Refreshers - Creating instant-action fabric refreshers could be a new trend, as it taps into the need for quick fixes for household odors and promotes longer lasting freshness on various surfaces.
3. Long-lasting Scent Experiences - Developing products that provide long-lasting scent experiences, which could disrupt traditional air fresheners that require constant application.
Industry Implications
1. Air Fresheners - Opportunities to innovate the scent experience of air fresheners through touch-activated technology and longer-lasting formulas.
2. Home Cleaning Products - Potential for creating new instant-action fabric refreshers, which could add a new category to the home cleaning product market.
3. Textile Industry - New touch-activated fabric sprays could potentially disrupt the textile industry as fabrics can store scents and release them with touch.