Touch-Activated Fabric Sprays

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Febreze Touch Provides Refreshment Long After It is Sprayed

Febreze Touch technology is described as "scratch ‘n' sniff, taken to the next level," since it taps into the power of touch-activated scent technology to provide instant refreshment and scents that last long after being sprayed. Febreze Touch stores scent in fabrics so that with every touch, up to 100 times, a burst of fresh scent is released.

The Febreze Unstopables Touch Fabric Sprays translate "the long-lasting scent experience of products like Febreze Plugs and Small Spaces to an instant-action fabric refresher spray, resulting in freshness that can be experienced over and over again on surfaces throughout the home." The first-of-its-kind formula can be found in several touch 'n' sniff scents, including Paradise and Fresh. These touch-activated sprays can be used on a variety of soft household surfaces, including tough-to-wash carpets, upholstery and gym bags.
Trend Themes
1. Touch-activated Scent Technology - Opportunity for companies to develop new products that harness the power of touch-activated scent technology, which could enhance customer experiences and potentially disrupt the air freshener industry.
2. Instant-action Fabric Refreshers - Creating instant-action fabric refreshers could be a new trend, as it taps into the need for quick fixes for household odors and promotes longer lasting freshness on various surfaces.
3. Long-lasting Scent Experiences - Developing products that provide long-lasting scent experiences, which could disrupt traditional air fresheners that require constant application.
Industry Implications
1. Air Fresheners - Opportunities to innovate the scent experience of air fresheners through touch-activated technology and longer-lasting formulas.
2. Home Cleaning Products - Potential for creating new instant-action fabric refreshers, which could add a new category to the home cleaning product market.
3. Textile Industry - New touch-activated fabric sprays could potentially disrupt the textile industry as fabrics can store scents and release them with touch.

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