As part of its 100th-anniversary celebrations, Tesco launched a Christmas ad that explores the theme of time travel, and will be introducing a festive activation to match called the Feast of the Century. The experience is set to be hosted within a former police station in London's Covent Garden and offers an exploration of the past, present and future of food.
The Tesco activation recalls the supermarket's humble beginnings as a group of market stalls in Hackney in 1919 and offers an immersive, multi-sensory journey through the years. The 11-course tasting menu offers a taste of the 20s and beyond, all the way up to Tesco's Christmas range that is offered today.
Time-Traveling Holiday Activations
Tesco's Feast of the Century Explores Past, Present & Future
Trend Themes
1. Immersive Time-travel Experience - Opportunities for themed restaurants or event companies to create immersive experiences that take customers on a journey through time.
2. Heritage and Nostalgia Marketing - Opportunities for brands to tap into their heritage and history to create emotionally resonant marketing campaigns that celebrate their past while looking towards the future.
3. Multi-sensory Dining - Opportunities for chefs and food companies to create multi-sensory dining experiences that offer customers a journey through different eras of cuisine and flavor profiles.
Industry Implications
1. Food and Beverage - Companies in the F&B industry can create themed dining experiences that take customers on a journey through time, celebrating the history of food while highlighting modern innovations.
2. Event Production - Event planners can create immersive experiences that explore different eras in history, using technology and design to take customers on a journey through time.
3. Marketing and Advertising - Marketing professionals can tap into the power of nostalgia to create emotionally resonant campaigns that celebrate a brand's history and connect with customers on a deep level.