Fauchon—a luxury French food brand that specializes in everything from macarons and chocolate to tea—has now launched its own global hotel brand by the name of Fauchon Hospitality and along with it, plans to create 20 boutique hotels worldwide.
The first Fauchon Hospitality location, Fauchon L’Hôtel Paris, is set to open in Paris this year as of September. This 54-room, five-star property will draw from the brand's expertise in Parisian gastronomy, offering decadent gourmet cuisine, but also luxurious and tailored experiences.
As food is undoubtedly a passion for the brand, the hotel will be introducing in-room Gourmet Bars, which are set to disrupt the traditional hotel minibar experience by sharing a selection of complimentary Fauchon products for travelers to sample.
French Food Brand Hotels
Luxury Food Purveyor 'Fauchon' is Making a Foray into Hospitality
Trend Themes
1. Luxury Hospitality - Fauchon's entry into hospitality with plans to create 20 boutique hotels worldwide presents an opportunity for disruptive innovations in the luxury hospitality sector.
2. Gourmet In-room Experience - Fauchon's Gourmet Bars which offer complimentary samples of Fauchon products to travelers disrupt the traditional hotel minibar experience and sets a trend for gourmet in-room experiences.
3. Brand Extension - Fauchon's extension into the hospitality industry presents an opportunity for companies with strong brand recognition to explore new industries and expand their offerings.
Industry Implications
1. Luxury Hospitality - Fauchon Hospitality's entry into the luxury hospitality industry presents opportunities for players to develop niche boutique hotels that cater to bespoke experiences.
2. Food and Beverage - As Fauchon Hospitality draws from the brand's expertise in Parisian gastronomy, companies in the food and beverage industry can explore opportunities to extend their expertise into the hospitality industry.
3. Retail - Fauchon's brand extension presents an opportunity for retailers in the food and beverage industry to explore new markets and channels by expanding their offerings into hospitality and experiences that complement their products.