Campaign Against Living Miserably (CALM) teamed up with The Or for Father’s Day Redesign, which challenges conventional Father’s Day messaging and tired stereotypes. "Mother’s Day card designs are always thoughtful and heartfelt. ‘Happy Father’s Day you old twat’ or a picture of a pint of beer doesn’t quite have that same level of warmth," said The Or executive creative director Charlene Chandrasekaran, "The Father’s Day Redesign is here to shine a light on how we communicate with our father figures, reframing the narrative with positivity and openness."
Over 30 artists contributed to the project and redesigned Father’s Day cards to shift away from generic stereotypes like golf, barbecues and beer. Inspired by their own fathers and father figures, the artists shared heartfelt messages of gratitude and love.
Leading up to Father’s Day, the cards will go up for auction via Auction Collective.