BVD Stockholm re-imagined fast food packaging for 7-Eleven and Pressbyrån, making it easier for people grabbing lunch on the go to see that they are getting a healthy meal.
The new packaging exposes part of the salads, wraps and sandwiches it contains, letting people gauge its freshness. The labelling features a bold typographic treatment, color-coding ingredients and making the contents of each meal easily readable. The minimal packaging also clearly communicates the number of calories in each, so that diet-conscious eaters are well aware of what they are indulging in.
This beautiful fast food packaging hardly seems like something you'd find at your local corner store, but it is a welcome addition to 7-Eleven stores in Sweden and hopefully, a design that will make its way to the North American market.
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
Trend Themes
1. Minimal Fast Food Packaging - The use of minimal packaging for fast food meals with clear labeling and calorie information presents disruptive innovation opportunities for the food packaging industry.
2. Exposing Freshness - Exposing part of the food contents in packaging to showcase freshness is a trend that can disrupt the convenience store industry, especially for on-the-go meals.
3. Typographic Treatment - The bold typographic treatment on fast food packaging offers disruptive innovation possibilities for the graphic design industry.
Industry Implications
1. Food Packaging - The trend of minimal fast food packaging creates opportunities for the food packaging industry to create more sustainable and visually appealing packaging solutions.
2. Convenience Store - Exposing freshness in packaging can disrupt the convenience store industry by attracting health-conscious consumers looking for healthier on-the-go meal options.
3. Graphic Design - The use of bold typographic treatments on fast food packaging creates opportunities for the graphic design industry to enhance branding and messaging on product packaging.