The popular Mexican fare restaurant Chipotle has recently increased its fast food deliveries to cover 40 new college campuses just in time for the new school season. This is a smart move on by the brand that is looking to target millennial students craving quick takeout meals.
Students often rely on takeaway food to get through their post-secondary education whether they are too busy studying, they have an extensive social life or their fridge is completely empty. To help make food delivery that much easier, Chipotle is partnering with the Tapingo delivery app to make getting Chipotle to your dorm room door that much easier. Students can click and order in a matter of seconds their favorite foods without having to own a car to pick it up. This is ideal for busy on-the-go students that are fans of the Mexican fast food brand.
Collegiate Fast Food Deliveries
Chipotle is Expanding its App Delivery Service to College Campuses
Trend Themes
1. Increased Fast Food Deliveries - Expanding fast food delivery services to college campuses provides a disruptive innovation opportunity for brands to tap into the student market.
2. Partnerships with Delivery Apps - Collaborating with popular delivery apps presents a disruptive innovation opportunity for restaurants to reach a wider customer base, especially among busy college students.
3. Targeting Millennial Students - Focusing on millennial students' preferences for quick and convenient food options offers a disruptive innovation opportunity for brands seeking to cater to this demographic.
Industry Implications
1. Fast Food Industry - The fast food industry can leverage the trend of increased deliveries on college campuses to capture more customers and increase market share.
2. Food Delivery Apps - The growing demand for food delivery services among college students creates a disruptive innovation opportunity for food delivery app companies to expand their user base and revenue.
3. Higher Education Market - The higher education market can benefit from partnerships between food delivery brands and college campuses, enhancing students' overall experience and satisfaction.