Despite being a video that was posted on April Fool's Day this year, McDonald's Meeting Place is a fast food advertising stunt that has more feel-good moments than trickery.
The Meeting Place was set up by McDonald's Canada as a way to bring two strangers together at a moment they'd least expect. In order to do this, a bench was rigged to dole out surprises when two people sat on it. Some of the actions triggered included a colorful screen being animated, sounds being activated and a fast food tray popping out from a hidden compartment inside the bench. Fries, coffee, soft drinks and chicken nuggets were served to unsuspecting strangers, who then got to bond over the shared experience.
This stunt ties in with the Welcome to M campaign, which features real stories and images from McDonald's customers.
Surprise Restaurant Seating
McDonald's Fast Food Advertising Stunt Brings People Close with Fries
Trend Themes
1. Surprise Advertising - Brands can use surprise elements in their ads to create positive experiences for customers.
2. Branded Experiential Marketing - Brands can use experiential marketing to build emotional connections with customers and create memorable experiences.
3. Stunt Marketing - Stunt marketing can be an effective way for brands to generate buzz and drive engagement with their products or services.
Industry Implications
1. Fast Food - Fast food brands can use surprise advertising to create unique experiences for customers and differentiate themselves from competitors.
2. Advertising - Advertising agencies can develop surprise advertising and stunt marketing campaigns for brands looking to engage their audiences with memorable experiences.
3. Experiential Marketing - Experiential marketing agencies can help brands create immersive and interactive experiences to build emotional connections with their customers.