Global furniture megastore IKEA taps British designer Tom Dixon for an urban farming collection that will allow individuals to be in charge of the production of their food. As the hype around micro and modular farms is increasing and digital tech is giving us the option to look after produce in our own homes, this collaborative project really comes as no surprise.
The Tom Dixon x IKEA project will make affordable gardening tools and products available to the urban consumer. These designer-friendly offerings are scheduled to be available globally in IKEA stores in 2021.
The farming collection will not only motivate and inspire individuals, but it will also empower them to be more in charge with their daily nutritional intake. Moreover, the ability to grow food and medicinal plants in one's home surely saves time and money as well.
Encouraging Urban Farming Collections
IKEA and Tim Dixon Advocate for the Local Production of Food
Trend Themes
1. Urban Farming - The trend towards urban farming presents opportunities for disruptive innovation in the development of affordable and accessible gardening tools and products, as well as the integration of digital technology for efficient and customizable urban farming systems.
2. Micro and Modular Farms - The growing popularity of micro and modular farms opens up opportunities for disruptive innovation in creating compact and scalable farming systems that can be easily implemented in urban environments, allowing individuals to produce their own food.
3. Digital Tech in Agriculture - The increasing use of digital technology in agriculture provides opportunities for disruptive innovation in developing smart farming devices and platforms that enable individuals to monitor and manage their home farming systems remotely, optimizing crop yields and resource efficiency.
Industry Implications
1. Home and Garden - The home and garden industry can leverage the trend towards urban farming by developing innovative and affordable gardening tools, compact and modular farming systems, and digital solutions for home farming.
2. Retail - The retail industry can capitalize on the urban farming trend by offering a wide range of urban farming products in-store and online, catering to the growing demand for sustainable and self-sufficient living.
3. Technology - The technology industry can seize the opportunities presented by the digital tech in agriculture trend by creating smart farming devices, IoT platforms, and software solutions that enable individuals to easily monitor and manage their home farming systems.