Hired Guns Creative designed a farmer-inspired beer label for Driftwood Brewery’s saison brew. The saison beer was given the name 'Farm Hand' and is infused with beautiful imagery of a man working in a field. The image portrays the harvesting season when Belgian-style beer that was traditionally made.
The focal point of the label is the typography, which is a combination of rustic masculinity with feminine curves. The writing is bold and filled in with white which stand outs atop the light reds, yellows and oranges in the background. These colors infuse feelings of sunset and end-of-day vibes which was the ultimate goal of the label. The creative directer wanted people to enjoy this beer after a long day at work.
The farmer-inspired beer label is a beautiful balance of simple rustic sophistication.
Farmer-Inspired Beer Labels
This Beer Label Combines Masculine and Feminine Attributes
Trend Themes
1. Masculine-feminine Fusion Beer Labels - Beer labels that combine masculine and feminine attributes for a unique look.
2. Typography-driven Beer Labeling - Beer labeling that puts a strong emphasis on creative typography.
3. Nostalgic Imagery-inspired Beer Labels - Beer labels that feature nostalgic or vintage images and motifs.
Industry Implications
1. Craft Beer Industry - Craft breweries can tap into the trend of creative beer labeling to differentiate themselves from competitors.
2. Graphic Design Industry - Designers can experiment with new combinations of typography and imagery to create innovative beer labels.
3. Marketing Industry - Companies can use creative beer labeling to set themselves apart in a crowded market, and evoke specific emotions and feelings from consumers.