Dutch retail brand Albert Heijn has introduced an innovative concept: sustainably farmed shrimp supplied by a consortium that includes Klaas Puul, Skretting, Veramaris, Protix, and Cofimar. The shrimp are ASC-certified and fed an innovative, eco-friendly diet formulated by Skretting Ecuador, using Veramaris algal oil and Protix insect meal to reduce marine resource reliance. This certification ensures that the shrimp farming process adheres to high social responsibility standards, including the shrimp's welfare and the surrounding environment.
By providing sustainably farmed shrimp, Albert Heijn aims to cater to the growing consumer demand for ethical and environmentally friendly food choices. This launch will provide Netherlands-based consumers with a more ethical seafood choice when shopping at Albert Heijn stores.
Dutch Shrimp Alternatives
Albert Heijn Launches Sustainable Farmed Shrimp in the Netherlands
Trend Themes
1. Sustainable Seafood Consumption - Consumers increasingly favor seafood options that are certified for sustainability and social responsibility.
2. Innovative Aquaculture Diets - The use of insect meal and algal oil in aquaculture feeds marks a shift towards eco-friendly farming practices.
3. Certified Ethical Food Products - ASC certification highlights a commitment to high welfare standards and environmental protections in food production.
Industry Implications
1. Retail - Supermarkets are expanding their product lines to include sustainably sourced and ethically produced seafood.
2. Aquaculture - The adoption of new dietary formulations in shrimp farming is revolutionizing the aquaculture industry.
3. Food Certification - Increasing consumer awareness drives demand for certified ethical and sustainable food products.