As Adweek reports, back in 2012, DrinkWorks brought up a creative idea for new Fanta bottles, which would cause them to have a uniquely warped design that signifies freshly squeezed fruit.
As Fanta prides itself on its 100% natural fruity flavors, the design would enable it to sell its formula with more eye-catching visuals. In addition, the unique shape of the bottles would help it to stand out from some of its competitors, who might utilize similar vivid colors and bold branding. Although the new look of the Fanta bottles will likely make a positive impact on sales, the design process behind them proved to be incredibly difficult, as having a carbonated drink inside of a bottle that wasn't symmetrical meant that it would likely bend.
Despite these struggles, the new Fanta bottles have proven successful and are currently available in the UK, Serbia, Romania, Finland, Malta, Poland, and Italy. The brand plans to expand its production globally as well.
Asymmetric Soft Drink Bottles
These New Fanta Bottles Were Inspired by Freshly Squeezed Fruit
Trend Themes
1. Asymmetric Design - Creating bottles with asymmetric designs to catch consumer's eye and emphasize natural ingredients.
2. Eye-catching Packaging - Designing packaging that stands out from competitors with bold branding and unique shapes to attract consumer attention.
3. Difficult Design Process - Challenges in creating innovative product designs due to practical considerations like carbonation and balancing brand vision.
Industry Implications
1. Beverage - New opportunities for beverage companies to differentiate themselves with unique packaging and asymmetric designs.
2. Consumer Goods - Creating innovative packaging designs for consumer goods to stand out on shelves and capture consumers' attention.
3. Manufacturing - Development of new manufacturing processes to produce unique designs in challenging product categories like carbonated beverages.