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Fancypants Ginger Snap Cookies Have Upcycled Oat Flour

The Fancypants Ginger Snap cookies have been announced by the brand as its latest seasonal offering that's perfect for consumers to try out this year as an easy way to enjoy the classic treat.

The cookies are crafted with a bite-sized profile that includes butter, eggs, sugar, King Arthur Baking Company's flour and upcycled oat flour. The treat from the woman-owned brand come in pouches that can be resealed to support snacking all season long. The cookies are priced at $5.99 per bag and also come in three-pack and six-pack options.

Founder and CEO Maura Duggan commented on the Fancypants Ginger Snap cookies saying, "We decided to really lean into making our Ginger Snap on the spicier side to make it a striking flavor. To do that, we use both powdered ginger and crystallized ginger. Then we sprinkled in some cinnamon and cloves to help round out the flavor. The result is spiciness from the ginger that is prominent, but not harsh. There’s lots of flavor and depth in this cookie with a nice long finish."
Trend Themes
1. Upcycled Ingredients - Incorporating upcycled oat flour into cookies represents a shift towards sustainable food practices and resource efficiency.
2. Seasonal Flavored Consumables - The trend of offering seasonal flavors, like spicy ginger snap cookies, appeals to consumers' nostalgia and desire for limited-time products.
3. Convenient Resealable Packaging - Products with resealable pouches address the growing demand for convenience and freshness in snacking.
Industry Implications
1. Baked Goods - The baked goods industry can leverage unique ingredients and seasonal flavors to attract a dedicated consumer base.
2. Sustainable Food Production - Utilizing upcycled ingredients aligns with the sustainable food production sector's push towards reducing waste and promoting eco-friendly practices.
3. Packaging Solutions - Innovative packaging designs, such as resealable pouches, are crucial within the packaging solutions industry to enhance product longevity and consumer convenience.

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