In an effort to help consumers keep cooking interesting while in self-isolation, The Counter Custom Burgers has debuted a new lineup of Family Burger Bundles.
With its new Family Burger Bundles, The Counter aims to help consumers recreate the restaurant experience at home. The DIY burger kits come in two options: the Classic Family 4-Pack and the Mini Burger Family 12-Pack. The Classic Family 4-Pack comes with your choice of all-natural beef or chicken patties, cheddar cheese, lettuce, tomato, pickles, red onions, buns, and condiments. On the other hand, the Mini Burger Family 12-Pack comes with mini beef patties, mini hawaiian buns, lettuce, tomato, pickles, red onions, cheddar cheese, and condiments. For an extra few, the beef patties can be swapped for Impossible Burger patties.
Make-at-Home Burger Kits
The Counter Custom Burgers Is Offering New Family Burger Bundles
Trend Themes
1. DIY Meal Kits - Disruptive innovation opportunity: There is a growing demand for do-it-yourself meal kits that allow consumers to recreate the restaurant experience at home.
2. Convenience and Customization - Disruptive innovation opportunity: Providing customizable burger kits that offer convenience and personalized options for consumers.
3. Plant-based Alternatives - Disruptive innovation opportunity: Including plant-based alternatives like Impossible Burger patties in the meal kits to cater to the rising popularity of plant-based diets.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Building a new market segment for DIY meal kits and personalized burger bundles within the food and beverage industry.
2. Restaurant and Hospitality - Disruptive innovation opportunity: Expanding the offerings of restaurants by introducing make-at-home burger kits, providing additional revenue streams.
3. Grocery and Retail - Disruptive innovation opportunity: Collaborating with grocery stores and retailers to offer DIY burger kits, tapping into the growing consumer demand for convenient meal solutions.