Familia Torres has ventured into the whisky sector with 'Liathmor,' a blended Scotch brand. Created in collaboration with La Martiniquaise-Bardinet, known for Label 5, Cutty Sark, and Glen Moray, 'Liathmor' is a 40% ABV whisky comprising 20% Speyside malted barley, 40% three-year-old grain for freshness and 40% five-year-old grain for structure.
This whisky offers a blend of vanilla, apple, pear, honey, and malted barley notes on the nose, complemented by oak and a light smoky finish. Inspired by a 1891 explorer's encounter with the 'Greyman' (Liathmor in Gaelic) on Ben Macdui, the whisky debuts in Spain, Baltics, Germany, Estonia, Canada, and Nordic markets.
"[...] We wanted to have a whisky that is very approachable and not only for the traditional whisky drinkers. It goes within the competitive benchmark for Johnnie Walker Red and Ballantine’s Finest," said Christian Visalli, global spirits director of Juan Torres Master Distillers.
Exploration-Inspired Scottish Whiskies
Familia Torres Introduces the New 'Liathmor' Whisky
Trend Themes
1. Exploration-inspired Whisky Blends - Opportunity to create whiskies inspired by historical explorers and folklore to appeal to a broader consumer base.
2. Collaborative Brand Partnerships - Potential for brands to collaborate across industries to introduce innovative spirit products combining expertise and market reach.
3. Multi-region Whisky Launches - Opportunity to introduce whiskies in diverse global markets to cater to varying consumer preferences and expand brand presence internationally.
Industry Implications
1. Alcohol & Spirits - Innovative approaches in whisky blending and storytelling can disrupt the traditional alcohol market landscape and attract new consumer demographics.
2. Hospitality & Tourism - Cross-promotional activities between exploration-themed whiskies and travel experiences can create unique offerings for tourists and hospitality businesses seeking differentiation.
3. Retail & Distribution - Global whisky launches present opportunities for retail and distribution channels to explore new market entry strategies and capitalize on emerging consumer trends.