In anticipation of fall, Chobani has recently introduced two new autumn-inspired products -- the Chobani with Zero Sugar Pumpkin Spice and Chobani Coffee Cold Brew with Pumpkin Spice Creamer. The Chobani with Zero Sugar Pumpkin Spice is available in 5.3 oz single-serve cups and features notes of pumpkin spice. The Chobani Coffee Cold Brew with Pumpkin Spice Creamer, on the other hand, is a ready-to-drink cold brew coffee blended with Chobani’s fan-favorite dairy-based Pumpkin Spice Creamer.
Alongside the two new fall additions, Chobanis is also bringing back the Chobani Coffee Creamer Pumpkin Spice Flavored, the Chobani Oat Coffee Creamer Pumpkin Spice Flavored, the Chobani Flip Pumpkin Harvest Crisp, and the Chobani Greek Yogurt Pumpkin Spice Blended.
Autumn-Ready Pumpkin Beverages
Chobani Introduces Two New Fall Flavored Products
Trend Themes
1. Pumpkin Spice Products - Opportunity for companies to create and market new pumpkin spice products in anticipation of fall.
2. Dairy Alternatives - Opportunity for dairy-free companies to create and market their own versions of pumpkin spice creamer.
3. Ready-to-drink Coffee - Opportunity for companies to create and market new ready-to-drink coffee flavors and blends using popular fall flavors.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to capitalize on popular fall flavors to create seasonal products.
2. Dairy - Opportunity for dairy companies to create their own versions of pumpkin spice creamer to compete with Chobani.
3. Coffee - Opportunity for coffee companies to create and market new flavors and blends using popular fall flavors to attract seasonal consumers.