The Fall 2015 Nike Women's collection highlights Nike's boldness and willingness to break down traditional understandings of what athletic apparel for women is all about. The apparel in this collection is incredibly striking in terms of the eye-catching design as well as the underlying high-performance aspects that make Nike such a world leader in the field.
The collection includes the use of Nike Therma-Sphere technology, which provides lasting warmth during training and offers reliable thermal support without compromising either comfort or style.
As far as the footwear is concerned, the Fall 2015 Nike Women's collection uses Flyknit and Zoom Air to offer an unbeatable blend of speed, strength and versatility, with the flyknit allowing for natural foot movement and the Zoom air bags offering increased cushioning and responsiveness.
Transformative Athletic Apparel
The Fall 2015 Nike Women's Collection is Bold and Beautiful
Trend Themes
1. Bold Athletic Apparel Design - Opportunity for disruptive innovation in combining bold design elements with high-performance features in athletic apparel to break down traditional notions of what athletic wear is supposed to look like.
2. Thermal Support Technology - Opportunity for disruptive innovation in creating lasting warmth during training without compromising comfort or style with thermal support technology.
3. Versatile Footwear Design - Opportunity for disruptive innovation in combining natural foot movement with increased cushioning and responsiveness to create versatile footwear for athletes.
Industry Implications
1. Athletic Apparel Manufacturing - Opportunity for disruptive innovation in the manufacturing of athletic apparel that blends bold design elements with high-performance features.
2. Thermal Clothing Technology - Opportunity for disruptive innovation in the development of thermal support technology for clothing that balances warmth with style and comfort.
3. Athletic Footwear Manufacturing - Opportunity for disruptive innovation in the manufacturing of athletic footwear that combines natural foot movement with increased cushioning and responsiveness for versatile performance.