Facundo Rum is a brand from Bacardi that was made in tribute to the founder of the brand. The line comes with four sipping flavors, and Duffy & Partners were in charge of coming up with the branding of this alcohol.
The team decided to put the rum in decanter-like glass bottles, which is reminiscent of high-class wines. This is exactly what Duffy is trying to do - associate this brand of rum with an art form for connoisseurs, and people who know what they are doing when it comes to tasting rum. The label on the front is quite graphic, so as customers must look closely to see the details of the drink. Overall Duffy & Partners successfully elevated this rum to a quality drink of the most respected manner.
Decanter-Like Rum Branding
Facundo Rum is Elevated to an Art Form Status
Trend Themes
1. Artistic Alcohol Branding - Designing alcohol packaging to resemble upscale decanters creates a sense of artistry and sophistication.
2. Sipping Flavors - Developing a range of distinct flavors specifically tailored for sipping introduces a new way for consumers to appreciate and enjoy rum.
3. Graphic Labeling - Utilizing intricate and visually compelling labels on alcohol bottles encourages customers to closely examine and appreciate the details of the product.
Industry Implications
1. Alcohol Packaging - Transforming traditional alcohol packaging by incorporating decanter-like designs opens up opportunities for innovative branding and differentiation.
2. Craft Spirits - Creating a line of sipping flavors in the rum industry caters to the growing demand for unique and premium craft spirits.
3. Graphic Design - The use of detailed and visually engaging labels on alcohol bottles presents a disruptive innovation opportunity for graphic designers to create captivating packaging designs.