With winter weather right around the corner and masks being a prominent part of the "new normal," Mayer is making it easy to stay warm and stay safe with its cozy facemask with built-in ear covers. The unisex offering is appropriately called the 'Winter Wrap Face Masks' and is handcrafted in Toronto, Canada using a premium, warm fabric. The mask features a nose wire, elastic ear pockets lined with padded insulation for warmth, and a velcro back closure and is available in sizes small, medium, and large.
The Winter Wrap Face Mask is available to purchase online and in select retailers for $44 CAD. The mask will officially ship out on November 15th, however, fans should move quickly if they want to snag this winter-ready face mask.
Winter-Ready Ear Muff-Integrated Masks
MAYER Launched New Cozy Facemask with Built-In Ear Covers
Trend Themes
1. Winter-ready Face Masks - Opportunity for brands to create face masks with integrated ear covers for added warmth during the winter months.
2. Cozy Facemasks - Demand for facemasks made with premium, warm fabrics that provide extra comfort and insulation.
3. Handcrafted Masks - Growing market for handmade masks that combine style, functionality, and safety features.
Industry Implications
1. Fashion - Fashion brands can innovate by incorporating ear covers into their face mask designs for the winter season.
2. Apparel Retail - Retailers can stock and promote cozy facemasks with insulated ear covers to cater to consumers' desire for warmth and safety.
3. Craft and Artisanal Goods - Opportunity for crafters and artisans to tap into the market of handcrafted masks with added comfort and functionality features.