Twentythree, an Israeli advertising agency, redefined social collaboration by launching Facebook Blood Groups.
They opened 8 groups on Facebook, for the 8 blood groups, and created the largest online pool of emergency blood donors that could be contacted by one click. Natal is the Israeli Trauma center for victims of terror and war. Many times, finding the right blood donor on time is the difference between life and death.
Thousands of people quickly joined as national media covered the story. The Israeli Red Cross joined hands by sending requests for urgent blood donations and Facebook blood groups helped save the life of a 15 year-old girl in critical condition by locating a suitable donor in a matter of hours.
Facebook Blood Groups are successfully turning likes into lives!
Digital Blood Donors
Facebook Blood Groups are Turning Likes into Lives
Trend Themes
1. Social Blood Donation - Social media platforms can become a tool for organizing blood donation campaigns.
2. Online Pool of Emergency Donors - Creating an online platform for emergency blood donors can save lives during critical situations.
3. Crowdsourcing Blood Donors - Crowdsourcing for blood donors can prove to be a successful initiative in bringing people together for a common cause of saving lives.
Industry Implications
1. Healthcare - The healthcare industry can incorporate social media platforms for organizing blood donation campaigns and creating an online pool of emergency blood donors.
2. Advertising - The advertising industry can work on campaigns utilizing social media to encourage people to donate blood and save lives during emergency situations.
3. Social Media - The social media industry can further develop tools and options for easy blood donation campaigns and online emergency donor pools.